Service

Website

Industry

SaaS

Design Lead

Anezka

Designers

Deeva

Project Overview

Wishup is a web-based software solution that offers virtual assistance and provides remote administrative and personal support services to clients through a team of skilled and trained professionals. It offers a variety of virtual assistant plans that vary to accommodate different budgets and needs of the clients.

Problem

Wishup's website was experiencing a high bounce rate and low lead generation, resulting in a low conversion rate. The website's traffic is high, but the bounce rate is significantly high, indicating that visitors are leaving the site without taking any action. Upon further investigation, It was discovered that the website's content was not relevant to the target audience, and the website's design was not optimized for lead generation.

Solution

Redesigned the website to make it more engaging, informative, and user-friendly to increase the time visitors spend on the site and encourage them to take the desired action, ultimately leading to a higher conversion rate and analyzing UX data to measure the effectiveness of the redesign.

Impact

After the new website was launched, we saw a significant increase in website traffic, with a 25% increase in page views and a 15% decrease in bounce rate. The new profile and hiring page also led to an increase in leads, with a 10% conversion rate compared to the previous pages.

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Wishup is a web-based software solution that provides virtual assistant services, offering remote administrative and personal support through a team of skilled professionals. With a range of customizable plans, Wishup caters to varying budgets and client needs.

Service

UX research, Product / UX Design, Website Design

Industry

SaaS

Design Lead

Swati

Designers

Ashutosh, Divyansh, Tanmay

Challenge

Wishup's website faces challenges with high bounce rates and limited lead generation, leading to a subpar conversion rate. The investigation revealed two primary issues: irrelevant content for the target audience and an unoptimized design for lead generation. Additionally, there's a pressing need for a mobile-first approach to streamline operations and enhance user experience across devices.

Website Redesign Drives Conversion

We collaborated on revamping Wishup's website, prioritizing conversion optimization. Through strategic redesign, we aimed to enhance engagement, improve user-friendliness, and ultimately boost conversion rates. Constantly analyzing UX data, we ensured the effectiveness of the redesign, fostering seamless user experiences and business growth.

Developing Mobile App MVP for Enhanced Efficiency

Working hand in hand, we crafted Wishup's Mobile App MVP to streamline team operations, offering seamless management capabilities from team organization to virtual assistant discovery, EOD reporting, task management, and simplified substitution renewals. Our user-centric approach aimed to simplify processes, ensuring an efficient and intuitive experience for clients.

Want to collaborate on a project?

Let's work together to bring your design vision to life.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.